The 10 Most Influential Female Fashion Icons in the U.S., Ranked

Who’s the first celebrity that comes to mind when you think of a modern fashion icon? For me, it’s Taylor Swift—she always looks flawless, and I constantly find myself searching for her outfits. But she’s not the only one making waves in the fashion world.

A new study took a deep dive into online search trends to find out which celebrities Americans turn to most for style inspiration. Conducted by Super Label Store, the research analyzed Google search data, tracking average monthly searches for phrases like “[celebrity name] + style” and “[celebrity name] + outfit inspiration.” The results reveal the most influential fashion icons of the last year. Some are longtime trendsetters, while others are rising stars shaping the future of fashion.

So, who made the list? Let’s count down from 10 to 1 and see which female celebrities are setting the trends this year.

10. Olivia Rodrigo – 18,870 monthly searches

Olivia Rodrigo’s Y2K-inspired looks, with hints of punk and goth, have made her a favorite among Gen Z. Whether she’s rocking vintage pieces or supporting up-and-coming designers, Olivia’s style continues to inspire fans and set trends.

9. Sydney Sweeney – 20,670 monthly searches

Sydney Sweeney consistently makes a statement with her impeccable style, as seen at the 2025 Oscars Party where she wore a pink gown that perfectly highlighted her silhouette. Sweeney’s wardrobe balances preppy, cool-girl aesthetics with feminine and sultry elements, making her a versatile style icon.

8. Chappell Roan – 21,861 monthly searches

A rising fashion force, Chappell Roan’s eclectic, colorful, and daring outfits have captured the attention of style-conscious Americans. Roan went from cult favorite to overnight sensation in 2023, with her album The Rise and Fall of a Midwest Princess, and most recently she won the Grammy for Best New Artist.

Partnering with stylist Genesis Webb, Chappell has embraced a campy, drag-inspired image, blending her soprano synth-pop sound with bold fashion choices, including a memorable medieval performance at the VMAs.

7. Selena Gomez – 22,336 monthly searches

Selena Gomez’s ability to mix casual chic with sophisticated elegance keeps her a consistent fashion inspiration. It’s no surprise that the Only Murders in the Building star and Rare Beauty founder also dominates the fashion scene.

From her Disney days to the present, the multi-talented star has consistently wowed at premieres and awards shows, effortlessly putting her unique spin on trends over the years.

6. Rihanna – 23,956 monthly searches

Rihanna has long been a trendsetter in the fashion world, confidently embracing bold styles that set her apart. Her daring maternity fashion only further solidified her influence, earning an average of 23,956 monthly searches as fans continue to be inspired by her fearless wardrobe choices.

5. Billie Eilish – 24,508 monthly searches

Billie Eilish ranks fifth, with 24,508 average monthly searches. As a Grammy-winning artist with multiple chart-topping hits like “bad guy” and “Happier Than Ever,” Billie’s influence extends beyond music, with her bold fashion choices making a lasting impact on both the music and fashion industries.

Eilish is most known for her signature oversized silhouettes and experimental style. She continues to challenge fashion norms, encouraging fans to prioritize comfort and individuality over traditional trends.

4. Blake Lively – 28,584 monthly searches

Despite Blake Lively’s recent legal drama, Lively’s ability to blend timeless Hollywood glamour with modern twists keeps her at the forefront of fashion. From her impeccable red carpet appearances to her effortless mix of high fashion and personal flair, she remains one of the most searched fashion personalities, with her style continuing to inspire and captivate fans worldwide.

3. Sabrina Carpenter – 37,742 monthly searches

From her early days as a Disney Channel star to her rise as a chart-topping musician, Sabrina Carpenter has won over fans worldwide with her talent, charm, and unmistakable sense of style. Carpenter’s playful yet polished, retro-inspired aesthetic particularly resonates with younger audiences and earned her an average of 37,742 monthly searches. 

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2. Zendaya – 52,588 monthly searches

Zendaya has become a true fashion icon, effortlessly blending daring and timeless styles both on and off the red carpet. Whether dazzling in runway looks or vintage gems, Zendaya continues to turn heads, earning accolades like the CFDA Fashion Icon Award and collaborations with top brands like Valentino, Bulgari, and Louis Vuitton.

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1. Taylor Swift – 89,591 monthly searches

Taylor Swift has undeniably solidified her place as the ultimate fashion icon, ranking number one for her influence on fashion, with an average of 89,591 monthly searches. Recently wrapping up her record-breaking Eras Tour in December, Swift captivated fans not only with her music but also with her unforgettable wardrobe transformations that accompanied each of her musical eras.

From her early country days to her pop reinvention, her style has evolved into a stunning blend of bold fashion choices, setting trends and making her a constant source of inspiration for fans worldwide.

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